Technical marketing brochure

Posiflex International supplies point of sale terminals. The company wanted a professional opinion on how to improve a marketing brochure. This example compares part of the original text with our new text.

Original text

The Posiflex Series of Integrated POS Terminals

Storm through transactions with the ease of an ECR and the power of POS, with the Posiflex range of point of sale terminals. They boast the most innovative and ergonomic designs in the industry. Our PST range offers stylish integrated systems with all of the components and cables contained in one compact unit. This reduces the amount of space required at the point of sale and keeps it tidy and free from unsightly cables. Each of its components can be exchanged, as easily as if they were a modular system made from separate elements, to make maintenance simple.

Two types of keyboards are available: our standard 112-key, fully programmable keyboard to support fast and efficient operation; or why not upgrade to a QWERTY integrated keyboard which also has 53 fully programmable keys allowing for customisation to address specific data entry requirements.

The PST range of terminals also allows you to house your own choice of printer to sit comfortably on the platform provided. However, it would be very remiss of Posiflex if we did not manufacture our own product for your consideration. The Aura is a thermal receipt printer, which offers the performance, innovation and affordability that the Posiflex customers have come to expect. With its high-resolution thermal print head the AURA provides quiet operation and the ability to print detailed graphics and bar codes for use in various applications.

New text

The Posiflex Series of Integrated POS Terminals

Storm through transactions with the ease of an ECR and the power of POS, with the Posiflex range of point of sale terminals. Our PST range boasts:

Two keyboards are available:

For printing, you can use your own printer on the platform provided. Alternatively, use our specially designed Aura thermal receipt printer with high-resolution print head. This provides:

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