Domain names, search terms, and search engine rank in Bing

A very small website can get a high search engine rank with Microsoft Bing, if the domain name is the same as a user's search term. In 2006, MSN UK gave similar results.

For the domain names that are in the table, the search term corresponds to the domain name. For example, for, the search term is user guide.

Search engine rank for search terms in MSN UK (2006) and in Bing (2010)
 Results for MSN UK, 2006-09-26Results for Bing, 2010-02-15
Domain name Available Pages Rank Total results (millions) Pages Rank Total results (millions) 2006-07-11 7 1 9.6 7 1 63.1 2006-08-04 2 1 12.0 8 2 65.9 2006-07-11 8 7 (no screenshot) 57.1 8 1 220.0

To see a screenshot of a search result, click the value in the Rank column.

Each website contains the applicable search term. However, to get a high search engine rank in Bing, a website does not need to be large. Additionally, the content does not need to be new. The content of and has not changed much since the initial evaluations in 2006.

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