Domain names, search terms, and search engine rank in Bing

A very small website can get a high search engine rank with Microsoft Bing, if the domain name is the same as a user's search term. In 2006, MSN UK gave similar results.

For the domain names that are in the table, the search term corresponds to the domain name. For example, for user-guide.co.uk, the search term is user guide.

Search engine rank for search terms in MSN UK (2006) and in Bing (2010)
 Results for MSN UK, 2006-09-26Results for Bing, 2010-02-15
Domain name Available Pages Rank Total results (millions) Pages Rank Total results (millions)
software-documentation.co.uk 2006-07-11 7 1 9.6 7 1 63.1
technical-writing.co.uk 2006-08-04 2 1 12.0 8 2 65.9
user-guide.co.uk 2006-07-11 8 7 (no screen shot) 57.1 8 1 220.0

To see a screen shot of a search result, click the value in the Rank column.

Each website contains the applicable search term. However, to get a high search engine rank in Bing, a website does not need to be large. Additionally, the content does not need to be new. The content of software-documentation.co.uk and user-guide.co.uk has not changed much since the initial evaluations in 2006.

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